Thursday, 30 June 2011

Basket Ball Club Indore Seminar - 30 June 2011


Speak Asia Online Seminar Basketball club Indore
Today on 30 June in Basketball Complex, Race Course Road,Indore - 452003
Some of The Major Announcement are Done Regarding 1 July 2011 Friday 2011 

A Popup Will come in Afternoon of Speak Asia Online Website www.speakasiaonline.com 
Regarding Many new things about speak asia online pte. ltd  


Payout Will Come on 27th of July 2011.

Exit option for new IDs who did not redeemed any RP

Speakasia is forever in india not goiung anywhere it is Cleared in Seminar

One Thing We Are Sured Tomorrow Will be a Big Day For Speak Asians and It will also Decide future of Speak Asia in India . 
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Wednesday, 29 June 2011

MoneyLife Letter to Prime Minister Against Speak Asia Online - 17 May 2011

Moneylife Letter Against SpeakAsia 17 May 2011


Sucheta Dalal
She is India based journalist, writer. 
Managing Editor: Moneylife Website . 
And Founder Moneylife Foundation.
Money Life is Foundation-NGO for financial literacy & advocacy. 
Moneylife is a comprehensive online 
resource for news and opinions
on personal finance 
(stocks, mutual funds, loans, insurance, 
credit cards, gold, real estate, etc) 
and on companies, banking, finance and
industry sectors from India.

Letter by Dr. Kirit Somaiya Against Speak Asia - 18 May 2011

President, Investors’ Grievances Forum
May 18, 2011
Joint Secretary
Banking Division
Department of Economic Affairs
Ministry of Finance
Government of India
North Block, Lok Nayak Bhavan
New Delhi
Sub: Non-transparent, ambiguous, dubious, scandalous Functioning of SPEAK ASIA
Ref : Our letter dated 14th May 2011
Dear Sir,
We are sure you have heard about the controversial, scandalous functioning/
behavior of the so-called on-line company, SPEAK ASIA. I am enclosing herewith
for your ready reference our previous communication in this regard.
I have already filed a complaint with the Economic Offences Wing of Mumbai Police
and had an hour long discussion with 3 Inspectors and explained in detail the nontransparent
functioning of SPEAK ASIA. It seems SPEAK ASIA is a phonsey
scheme/company. Under MPID (Maharashtra Protection of Interest of Depositors)
Act, it becomes the duty of the Economic Offences Wing, Home Ministry of the
State Govt. to take action. The Act while giving power/authority also envisages
responsibility.
Actually, SPEAK ASIA has committed all types of violations –
1. Banking regulations
2. Multi-level marketing (MLM) scheme
3. Foreign Exchange rules violation under FERA
4. Viollations of provisions of Companies Act
5. Cheating and fraud under IPC Sections 34, 120(b), 406 and 420
6. Bypassing of regulatory system
7. Other violations

During the last couple of days, media, particularly electronic media, have explosed
SPEAK ASIA. The management of SPEAK ASIA organized a press conference and
also came on TV of the electronic media to give explanation. All the explanations
are far from satisfactory. It is proved that it is phonsey scheme. Our observations :
i) Company does not have any address either in India or anywhere else. It is
available only through call centres
ii) All monies are transferred through net
iii) Company cheated Indian investors by claiming that they are doing survey for
Bata, ICICI, etc. Company management has agreed and accepted that they
have lied and expressed apology
iv) In spite of repeated questioning, Company could not give details of their
clients, customers, source of income
v) Company could not explain what is their actual business
vi) Company is paying/giving returns to some investors just from the receipts
from other investors
vii) Company is not disclosing details of promoters, shareholders, actual investors
by the owners, etc.
viii) No tangible assets of the Company could be seen
ix) Balance sheet, profit & loss account – nothing is available
x) The so-called survey, on-line survey is nothing but dubious one
xi) In such a short period, Company says it has created 17 lac members and
Rs.5,000 crores investment/turnover
xii) Company’s explanation about its Singapore base is also found dubious
xiii) Company agreed, accepted that the funds are transferred to other countries
xiv) No background about the officials or promoters available
xv) The Company says they are collecting Rs.11,000 per member for the socalled
e-magazine, which is fully bogus
xvi) There is no e-magazine. Simple 2 pages on website/email is e-magazine?
xvii) According to the Company, 17 lac members contributing Rs.11,000 per
member/person/account amounts to Rs.1,800 crores alone from such
members
xviii) A person can open dozens of accounts
We once again request that, though it is late, it is the duty of the regulators,
Government, your Department to protect the Indian investors, citizens.

All the regulators including the Ministry of Finance, Home Ministry of the State
Govt., Ministry of Finance and Ministry of Home – Government of India, RBI, SEBI,
Ministry of Corporate Affairs, Economic Offences Wing of Police, Enforcement
Directorate, Banking Ministry must act quickly and protect the money-fund
collected from India -
1. Immediate investigation be ordered against the officials/so-called promoters of
SPEAK ASIA
2. Their passports be seized
3. Their bank accounts be freezed
4. Action against violations under FERA be ordered
5. Small investors/Indian citizens be protected
6. Government/regulators should see that small investors/Indian citizens money is
returned to them
SPEAK ASIA officials claim that they have members/investors….. of 17 lac persons
and all of them have paid Rs.11,000/- towards e-magazine. There is no
authenticity, names of agents/members available. SPEAK ASIA management
through its website, etc., campaign that they have registration at Singapore. But is
found that the so-called version/declaration of SPEAK ASIA about Singapore is
dubious. They are not regulated at Singapore also.

We request yourself to take prompt action and protect Indian citizens/small investors.

Prime Minister Office Action Against Speak Asia - 29 June 2011

           Today on 29th June : Reply Come Regarding Letter Submitted  by Dr. Kirit Somiya

Prime Minister Office India
1. PMO Office want details of Representatives working for Speak Asia in Different parts of India with their address and other Details.
2. PMO office also asked what Actions has been taken till today against  Speak Asia Online with Details.

3. Its also Said that " As per the Indian Penal Code Sections 34, 120(b), 406 and 420, action be taken against such fraud."
Its also Asked what is Present Status of this Fraud .
 

Subect: RTI application from Shri Kirit Somaiy"a,New Delhi 

RTI section has sought inputs on the RTI application - dated 23.5.2011 from Shri Kirit Somaiya. The applicant has mentioned that. in the last few months, a new scam known as "on line companies ghotala" has been exposed by activists, experts, media. Dubious aetivities/finance collection, business of a dozen of companies including Speak Asia is exposed particularly by electronic media and activists.. Most of
these companies also mention their activities as Multi-Level Marketing (MLM) business to bypass regulatory system in India. The informations has been sought on following points:


(i)
Being an important authority in the Govt./regulatory system, Pl. give us your observation, acquiring the information, taking note. ...By your Department/organization.
(ii) It is understood that representations have been submitted/received to/by your Department/organization and activists approached you in this regard. Request to give details of representation received and details asked from you.
iii)
Details when your Department has taken note of this manipulation/scam, etc. - only after aggressively reported in the media, particularly electronic media, or earlier.
iv)
Observation and action taken by your Department/organization along with details and date such action
v) As per the present provisions in the law/guidelines, your Department/organization has the authority to take action, preventive action to protect the investors/depositors. Request full details/information about the same.
vi)
This type of fraud, financial collection are accountable in India by RBI, SEBI, Ministry of Corporate Affairs, Ministry of Finance, Economic Offences Wing, Home Ministry. Details of action taken by your Department in this regard.
vii)
As per the Indian Penal Code Sections 34, 120(b), 406 and 420, action be taken against such fraud. Request to give information about the action taken and the complaint submitted by your Department to the concerned officials.
viii)
For the protection of the depositors' interest, action authorities are required to take preventive action. Request to give information about the preventive measures taken by your Department. .
ix)
Details of present status.

For Details Download the Copy From The Below Link:
http://www.kiritsomaiya.com/PMO%20REPLY%20-SPEAK%20ASIA.pdf 



On 18th May 2011 : Complaints filed by Dr. Kirit Somaiya, MP ( member of parliament ) and also national secretary of the Bhartiya Janata Party (BJP) ( a Mumbaikar known as “Aapla Manus”, i.e. “Common Man’s Man” ) .. Check this Link :  Letter by Dr. Kirit Somaiya Against Speak Asia - 18 May 2011

Not Only That MoneyLife Letter to Prime Minister Against Speak Asia Online - 17 May 2011
Also Complaint Regarding Speak Asia ... To the PMO Office. 
----------------------------

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Shaheed Smarak Bhawan - Raipur Chhattisgarh 26 June 2011

Shaheed Smarak Bhawan - Raipur Chhattisgarh

Shahid Smarak Bhawan
Mr Tarak Bajpai Speak Asia
about Tax Saving ask the people what you plan for your Tax Saving ?
People Answered " Polices " . And Mr tarak Said that this option now available by
Speak Asia.
Now you can Plan your Tax Saving by Speak Asia Website from your Home and as you
prefer this thing to other you will get the income from that also.

This is a New Option.
We are Providing a World of Endless possibilities .

Explains about Narrow Casting : It is new income

Many People Joined people start support this company.

Their are many social networking websites by which people interact Like Face book people start interacting
with old friends but when we asked the owners of this website what you want to implement on this websites .
They Said E-commerce and which is not getting Implemented. Because the image of That website in people mind
is get set and no one can change it now. People don't want to Sell and Purchase on this website .

After That Mr. Tarak Start Talking about Amazon : Amazon has given a great achievement some year before in
the E-commerce but due to some reason they can not make revolution which they want to create in market.

They Can Not create Demand for the products listed in their website . They only work on push model .
They only push the products when asked from amazon why you can't create demand for the products then
they answer that they can not make so much big community where the products can be pulled. Pull Means
as soon as Amazon will display the products people will market their products but speak asia make this
PULL model in 1 Year created successfully because we have planned according to the future.

After that he asked the question in RAIPUR which is Famous Sweets Shop ?

---


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Tuesday, 28 June 2011

Speak Asia Calls For Android Mobile Phones - 27 June 2011

Speak Asia Company start calling to Speak Asia Panelists for confirming postal Addresses
for Delivering ANDROID Mobile phones. Many Speak Asians Confirmed this news that they start Receiving calls from Speak Asia Call centers .

Now Speak Asian also expecting calls regarding Laptops and Malaysia Trip Awards..
delivery dates as well.



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Speak Asia Online FAQ and Answers


Q1) What is done with the profile information I gave while signing up and the information I gave every time I logged in?
A: Your response data is stored on our secured server for the following purposes:-
To choose the panelist who match specific criteria to participate in a particular survey.
To provide our survey clients basic information required in any survey.
To build your profile so that many of the surveys can be filled using the information already provided by you.
To send you offers and information by email, sms or direct mail and such other means on Products and services that you may be interested in.

Q2) Will I be spammed with undesired and unsolicited mails?
A: We have a clear anti-spam policy. You will not receive any spam. You will only receive information based on your survey responses on products and services of your interest.

Q3) Will my membership be affected, if I provide incorrect information . What if there is a misconduct or a fraud activity conducted by me?
A: Yes. Lack of honesty, fraudulent activity and false statements are taken very seriously in Speak Asia . Survey results depend on correctness and accuracy of information provided by you. Any panelist providing incorrect information or indulging in any cheating / fraudulent activity on site will be removed from the panel and not allowed to access the ID without assigning any further reasons.


What About Survey
 Q1) In the past I tried to take surveys from other companies but did not get rewarded, why not ?
A: There could be two reasons:-
The company you were dealing with was not ethical.
The second reason could be that you were not trained to fill a survey questionnaire accurately/effectively. At Speak Asia, you are provided with E-Bulletin to train you on filling surveys correctly. In addition, the first eight weeks are treated as a training period and the company provides you feedback on incorrect filled surveys. This helps you in becoming an effective panelist.


Q2) Will I get reward points if my weekly survey is not filled in within 7 days?
A:Each survey will be open for four weeks from the date of the survey. This means you get a month to fill the survey. You will get reward points only when you fill the survey. If a survey is not filled even at the end of 30 days, that particular survey will be withdrawn and you will not get any reward. The company will not withhold any survey reward points (if completely filled) for the first 8 weeks of training period. Subsequently, the surveys will get you reward points only when they are filled as per company norms.


Q3) Will I be rewarded for incorrect or incomplete surveys?
A:You will get reward points for incorrect surveys for the first 8 weeks and will be given feedback on how to improve. This is an investment towards your training. Subsequently, you will not get any reward points for such surveys which are incompletely filled. However, if some panelist deliberately fills a null survey or a survey with 0 or (-) values such a survey will get rejected even during the first 8 weeks and will not get any reward points.

Q4) What is the length of each survey?
A:The surveys will vary between 20 to 40 minutes. Surveys will be generally populated on Wednesday,every week.

Q5) How does the company knows if my responses are accurate?
A: We build in checks, balances and algorithms within the survey to check the accuracy of the responses. We also look at the time it takes to fill the responses in order to know whether your response is genuine or not.

Speak Asia Subscription

Q1) What is the validity of my E-Bulletin and panelist subscription ?
A:You get E-Bulletin subscriptions for one year. The E-Bulletin equips you and informs you about the forthcoming surveys. It is an important training tool. You can remain a panelist and earn reward points from Speak Asia only as long as your subscription to E-Bulletin is in force. This means, you are on the panel and can earn reward points from surveys for 12 months from your date of subscription.

Q2) Renewal of Subscription?
A:You must renew your subscription at least 7 days before expiry to be able to continue to earn reward points as a panelist.

Q3) What is this deduction between 25% - 75% all about?
A:You can choose anything between 25% - 75% of your reward points as a deduction towards up gradation of your subscription or towards purchasing additional sub panels. You can also choose to have no deductions by clicking 0% /no deduction at the time of registration. You can also change your deduction status subsequently.

Q4) What are sub panels ? How many sub panels can a panelist have?
A: A panelist, we believe can handle up to 20 surveys in a week without any compromise on quality. A panelist can thus have a maximum of 1 + 9 sub panels. Each sub panel gives him two additional surveys every week and adds to his surveys reward points.


Speak Asia Reward Points or RP
 Q1) When can I redeem my reward points for surveys completed by me?
A:Un utilized reward points in your ewallet can be transferred upon request to your bank account at the end of 30 days from the date of filling up the survey.

Q2) When do I get the Binary Reward Points in my e wallet?
A:The Binary Reward points is transferred into your e-wallet everyday automatically after the payout is run.

Q3) How do I redeem my reward points from the company?
A:The reward points can be redeemed for buying products , services and subscriptions . Un utilized reward points can also to transferred from your e wallet upon request to your bank account at the end of 30 days from the date of filling up the survey. Within 7-14 working days (depending upon the local bank in India) the amount gets credited to your bank account. Amounts are credited in your local currency by the bank. A bank transfer charge at the rate of 3% is applied subject to a minimum of USD7.5 .

Q4) What can I use my e-wallet for?
A:I can use my e-wallet to buy subscription, additional sub panels or buying panels and subscription for people that you know. Every time you buy a subscription or a sub panel from your e-wallet, an amount of 2.5% is credited to your e-wallet as a reward. This means if you use USD100 to buy a subscription from your e-wallet, you will get USD2.5 paid into your e-wallet by the company.

Q5) How do I make a payment to the company?
A:You can buy subscription from our authorized franchisee   You can also request the panelist that you know to pay for the subscription on your behalf.


Q6) Can I Use a Credit Card to purchase epins.
A: Credit Card  is not accepted as a mode of payment yet .

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Speakasia Demo Survey

Speakasia Online Demo Survey
Speak Asia Online pte. ltd is a Singapore Based Company . Provide Surveys and You can earn Money From It.

If you already are Speak Asia Member and If you want Join Speak Asia . Read this Speak Asia Joining
If  you have Some Question Regarding Speak Asia Read : Speak Asia Online FAQ and Answers
Want to Know Speak Asia Earn Money
Read More Q and Answer if you are new in Speak Asia and want to Discuss with Old Speak Asians : Questions Regarding SpeakAsia Online


Step By Step Method to Login in Website and Doing Survey

Step 1 : Open Website Name : http://www.speakasiaonline.com . Its Speak Asia Online Company Home Page. Click On Login Button if you are Already Registered and Having your Username and Password with you.


Speak Asia Home Page


 Step 2 : In Login Page As see blow : Write Username and Password as provided by Company . ( Password is Case Sensitive so Please Check Before Caps Lock before Typing )
Speak Asia Login Page
Step 3 : Survey Comes on Wednesday According to Indian Timing.. Click on My Survey > View Survey As Shown below .
Speak Asia View Survey
Step 4 : Assuming the Survey on " Usage of Herbal Toothpaste Among Consumers - 20 Minutes "
Question 1 : 
Question  2 :
Question 3 :
Question 4 :

Question 5 :
Question 6 :
Question 7 :
 Question 8 :
Question 9 :
Question 10 :
Question 11 :
Question 12 : End On Survey
-----------------   END OF TYPICAL SPEAK ASIA SURVEY -----------------
Speak Asia Survey Error
Question : How to Check Survey Income in Speak Asia Account ?
Answer : Click on Account > Survey  Income 
SpeakAsia Checking Survey Income


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Marketing Research

What is Market Research

Marketing research is the systematic gathering, recording, and analysis of data about issues relating to marketing products and services. 

The goal of marketing research is to identify and assess how changing elements of the marketing mix impacts customer behavior. The term is commonly inter changed with market research; however, expert practitioners may wish to draw a distinction, in that market research is concerned specifically with markets, while marketing research is concerned specifically about marketing processes.

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Marketing research is often partitioned into two sets of categorical pairs, either by target market:
§  Consumer marketing research, and
§  Business-to-business (B2B) marketing research Or, alternatively, by methodological approach:
§  Qualitative marketing research, and
§  Quantitative marketing research

Consumer marketing research is a form of applied sociology that concentrates on understanding the preferences, attitudes, and behaviors of consumers in a market-based economy, and it aims to understand the effects and comparative success of marketing campaigns. The field of consumer marketing research as a statistical science was pioneered by Arthur Nielsen with the founding of the A.C.Nielsen Company in 1923.
Thus, marketing research may also be described as the systematic and objective identification, collection, analysis, and dissemination of information for the purpose of assisting management indecision making related to the identification and solution of problems and opportunities in marketing.
Role of marketing research (MR)
The task of marketing research is to provide management with relevant, accurate, reliable, valid, and current information.Competitive marketing environment and the ever-increasing costs attributed to poor decision making require that marketing research provide sound information.Sound decisions are not based on gut feeling, intuition, or even pure judgment.
Marketing managers make numerous strategic and tactical decisions in the process of identifying and satisfying customer needs. They make decisions about potential opportunities, target market selection, market segmentation, planning and implementing marketing programs, marketing performance, and control. These decisions are complicated by interactions between the controllable marketing variables of product, pricing, promotion,and distribution. Further complications are added by uncontrollable environmental factors such as general economic conditions, technology, public policies and laws, political environment, competition, and social and cultural changes. Another factor in this mix is the complexity of consumers. Marketing research helps the marketing manager link the marketing variables with the environment and the consumers. It helps remove some of the uncertainty by providing relevant information about the marketing variables, environment, and consumers. In the absence of relevant information, consumers' response to marketing programs cannot be predicted reliably or accurately. Ongoing marketing research programs provide information on controllable and non-controllable factors and consumers;this information enhances the effectiveness of decisions made by marketing managers.

Traditionally, marketing researchers were responsible for providing the relevant information and marketing decisions were made by the managers. However, the roles are changing and marketing researchers are becoming more involved in decision making, whereas marketing managers are becoming more involved with research. The role of marketing research in managerial decision making is explained further using the framework of the"DECIDE" model:

D = Define the marketing problem
E = Enumerate the controllable and uncontrollable decision factors
C = Collect relevant information
I = Identify the best alternative
D = Develop and implement a marketing plan
E = Evaluate the decision and the decision process

The DECIDE model conceptualizes managerial decision making as a series of six steps. The decision process begins by precisely defining the problem or opportunity, along with the objectives and constraints.Next, the possible decision factors that make up the alternative courses of action (controllable factors) and uncertainties(uncontrollable factors) are enumerated. Then, relevant information on the alternatives and possible outcomes is collected. The next step is to select the best alternative based on chosen criteria or measures of success. Then a detailed plan to implement the alternative selected is developed and put into effect. Last, the outcome of the decision and the decision process itself are evaluated.

Marketing research characteristics
First, marketing research is systematic. Thus systematic planning is required at all the stages of the marketing research process. The procedures followed at each stage are methodologically sound, well documented, and, as much as possible, planned in advance. Marketing research uses the scientific method in that data are collected and analyzed to test prior notions or hypotheses.
Marketing research is objective. It attempts to provide accurate information that reflects a true state of affairs. It should be conducted impartially. While research is always influenced by the researcher's research philosophy, it should be free from the personal or political biases of the researcher or the management. Research which is motivated by personal or political gain involves a breach of professional standards. Such research is deliberately biased so as to result in predetermined findings. The motto of every researcher should be, "Find it and tell it like it is." The objective nature of marketing research underscores the importance of ethical considerations, which are discussed later in the chapter....
Comparison with other forms of business research
Other forms of business research include:
Market research is broader in scope and examines all aspects of a business environment. It asks questions about competitors, market structure, government regulations, economic trends,technological advances, and numerous other factors that make up the business environment (see environmental scanning). Sometimes the term refers more particularly to the financial analysis of companies, industries, or sectors. In this case, financial analysts usually carry out the research and provide the results to investment advisers and potential investors.
Product research - This looks at what products can be produced with available technology, and what new product innovations near-future technology can develop (see new product development).
Advertising research - is a specialized form of marketing research conducted to improve the efficacy of advertising. Copy testing,also known as "pre-testing," is a form of customized research that predicts in-market performance of an ad before it airs, by analyzing audience levels of attention, brand linkage,motivation, entertainment, and communication, as well as breaking down the ad’s flow of attention and flow of emotion.

Classification of marketing research
Organizations engage in marketing research for two reasons: (1) to identify and (2) solve marketing problems. This distinction serves as a basis for classifying marketing research into problem identification research and problem solving research.
Problem identification research is undertaken to  help identify problems which are, perhaps, not apparent on the surface and ye texist or are likely to company image, market characteristics, sales analysis,short-range forecasting, long range forecasting, and business trends research. Research of this type provides information about the marketing environment and helps diagnose a problem. For example, The findings of problem solving research are used in making decisions  which will solve specific marketing problems.
The Stanford Research Institute, on the other hand, conducts an annual survey of consumers that is used to classify persons into homogeneous groups for segmentation purposes.The National Purchase Diary panel (NPD) maintains the largest diary panel in the United States.
1.    Standardized services are research studies conducted for different client firms but in a standard way. For example, procedures for measuring advertising effectiveness have been standardized so that the results can be compared across studies and evaluative norms can be established. The Starch Readership Survey is the most widely used service for evaluating print advertisements; another well-known service is the Gallup and Robinson Magazine Impact Studies. These services are also sold on asyndicated basis.
2.    Customized services offer a wide variety of marketing research services customized to suit a client's specific needs. Each marketing research project is treated uniquely.
3.    Limited-service suppliers specialize in one or a few phases of the marketing research project. Services offered by such suppliers are classified as field services, coding and data entry, data analysis, analytical services, and branded products. Field services collect data through mail, personal, or telephone interviewing,and firms that specialize in interviewing are called field service organizations. These organizations may range from small proprietary organizations which operate locally to large multinational organizations with WATS line interviewing facilities. Some organizations maintain extensive interviewing facilities across the country for interviewing shoppers in malls.
4.    Coding and data entry services include editing completed questionnaires, developing a coding scheme, and transcribing the data on to diskettes or magnetic tapes for input into the computer. NRC Data Systems provides such services.
5.    Analytical services include designing and pretesting questionnaires, determining the best means of collecting data,designing sampling plans, and other aspects of the research design. Some complex marketing research projects require knowledge of sophisticated procedures, including specialized experimental designs, and analytical techniques such as conjoint analysis and multidimensional scaling. This kind of expertise can be obtained from firms and consultants specializing in analytical services.
6.    Data analysis services are offered by firms,also known as tab houses, that specialize in computer analysis of quantitative  data such as those obtained in large surveys. Initially most data analysis firms supplied only tabulations (frequency counts) and cross tabulations(frequency counts that describe two or more variables simultaneously). With the proliferation of software,many firms now have the capability to analyze their own data, but, data analysis firms are still in demand.
7.    Branded marketing research products and services are specialized data collection and analysis procedures developed to address specific types of marketing research problems. These procedures are patented,given brand names, and marketed like any other branded product.

Types of marketing research
Marketing research techniques come in many forms, including:
1.    Ad Tracking – periodic or continuous in-market research to monitor a brand’s performance using measures such as brand awareness, brand preference, and product usage. (Young,2005)
2.    Advertising Research – used to predict copy testing or track the efficacy of advertisements for any medium,measured by the ad’s ability to get attention, communicate the message, build the brand’s image, and motivate the consumer to purchase the product or service. (Young, 2005)
3.    Brand equity research - how favorably do consumers view the brand?
4.    Brand association research - what do consumers associate with the brand?
5.    Brand attribute research - what are the key traits that describe the brand promise?
6.    Brand name testing - what do consumers feel about the names of the products?
7.    Commercial eye tracking research - examine advertisements, package designs, websites, etc. by analyzing visual behavior of the consumer
8.    Concept testing - to test the acceptance of a concept by target consumers
9.    Cool hunting - to make observations and predictions in changes of new or existing cultural trends in areas such as fashion, music,films, television, youth culture and lifestyle
10.  Buyer decision processes research - to determine what motivates people to buy and what decision-making process they use
11.  Copy testing – predicts in-market performance of an ad before it airs by analyzing audience levels of attention, brand linkage, motivation, entertainment, and communication, as well as breaking down the ad’s flow of attention and flow of emotion. (Young, p 213)
12.  Customer satisfaction research - quantitative or qualitative studies that yields an understanding of a customer's of satisfaction with a transaction
13.  Demand estimation - to determine the approximate level of demand for the product
14.  Distribution channel audits - to assess distributors’ and retailers’ attitudes toward a product, brand, or company
15.  Internet strategic intelligence - searching for customer opinions in the Internet: chats, forums, web pages, blogs... where people express freely about their experiences with products, becoming strong "opinion  formers"
16.  Marketing effectiveness and analytics - Building models and measuring results to determine the effectiveness of individual marketing activities.
17.  Mystery Consumer or Mystery shopping - An employee or representative of the market research firm anonymously contacts a salesperson and indicates he or she is shopping for a product. The shopper then records the entire experience. This method is often used for quality control or for researching competitors' products.
18.  Positioning research - how does the target market see the brand relative to competitors? - what does the brand stand for?
19.  Price elasticity testing - to determine how sensitive customers are to price changes
20.  Sales forecasting - to determine the expected level of sales given the level of demand. With respect to other factors like  Advertising expenditure, sales promotion etc.
21.  Segmentation research - to determine the demographic, psycho graphic,and behavioural characteristics of potential buyers
22.  Online panel - a group of individual who accepted to respond to marketing research online
23.  Store audit - to measure the sales of a product or product line at a statistically selected store sample in order to determine market share,or to determine whether a retail store provides adequate service
24.  Test marketing - a small-scale product launch used to determine the likely acceptance of the product when it is introduced into a wider market
25.  Viral Marketing Research - refers to marketing research designed to estimate the probability that specific communications will be transmitted throughout an individuals Social Network. Estimates of Social Networking Potential (SNP) are combined with estimates of selling effectiveness to estimate ROI on specific combinations of messages and media.
All of these forms of marketing research can be classified as either problem-identification research or as problem-solving research.
There are two main sources of data - primary and secondary. Primary research is conducted from scratch. It is original and collected to solve the problem in hand. Secondary research already exists since it has been collected for other purposes. It is conducted on data published previously and usually by someone else.Secondary research costs far less than primary research, but seldom comes in a form that exactly meets the needs of the researcher.
A similar distinction exists between exploratory research and conclusive research. Exploratory research provides insights into and comprehension of an issue or situation. It should draw definitive conclusions only with extreme caution. Conclusive research draws conclusions: the results of the study can be generalized to the whole population.
Exploratory research is conducted to explore a problem to get some basic idea about the solution at the preliminary stages of research. It may serve as the input to conclusive research. Exploratory research information is collected by focus group interviews, reviewing literature or books, discussing with experts, etc. This is unstructured and qualitative in nature. If a secondary source of data is unable to serve the purpose, a convenience sample of small size can be collected. Conclusive research is conducted to draw some conclusion about the problem. It is essentially, structured and quantitative research, and the output of this research is the input to management information systems (MIS).
Exploratory research is also conducted to simplify the findings of the conclusive or descriptive research, if the findings are very hard to interpret for the marketing managers.

Marketing research methods
Methodologically, marketing research uses the following types of research designs:
Based on questioning:
§  Qualitative marketing research - generally used for exploratory purposes -small number of respondents - not generalizable to the whole population -statistical significance and confidence not calculated - examples include focus groups, in-depth interviews, and projective techniques
§  Quantitative marketing research - generally used to draw conclusions - tests a specific hypothesis - uses random sampling techniques so as to infer from the sample to the population - involves a large number of respondents - examples include surveys and questionnaires. Techniques include choice modelling, maximum difference preference scaling, and covariance analysis.
Based on observations:
§  Ethnographic studies -, by nature qualitative, the researcher observes social phenomena in their natural setting - observations can occur cross-sectionally (observations made at one time) or longitudinally (observations occur over several time-periods) - examples include product-use analysis and computer cookie traces. See also Ethnography and Observational techniques.
§  Experimental techniques -, by nature quantitative, the researcher creates aquasi-artificial environment to try to control spurious factors, then manipulates at least one of the variables - examples include purchase laboratories and test markets
Researchers often use more than one research design. They may start with secondary research to get background information,then conduct a focus group (qualitative research design) to explore the issues.Finally they might do a full nation-wide survey (quantitative research design)in order to devise specific recommendations for the client.
Business to business market research
Business to business (B2B) research is inevitably more complicated than consumer research. The researchers need to know what type of multi-faceted approach will answer the objectives, since seldom is it possible to find the answers using just one method. Finding the right respondents is crucial in B2B research since they are often busy, and may not want to participate. Encouraging them to “open up” is yet another skill required of the B2B researcher. Last, but not least, most business research leads to strategic decisions and this means that the business researcher must have expertise in developing strategies that are strongly rooted in there search findings and acceptable to the client.

4 key factors that make B2B market research 
  special and different to consumer markets:
1.    The decision making unit is far more complex in B2B markets than in consumer markets
2.    B2B products and their applications are more complex than consumer products
3.    B2B marketers address a much smaller number of customers who are very much larger in their consumption of products than is the case in consumer markets
4.    Personal relationships are of critical importance in B2B markets.

Marketing research in small businesses 
and nonprofit organizations
Marketing research does not only occur in huge corporations with many employees and a large budget. Marketing information can be derived by observing the environment of their location and the competitions location. Small scale surveys and focus groups are low cost ways to gather  information from potential and existing customers. Most secondary data(statistics, demographics, etc.) is available to the public in libraries or on the internet and can be easily accessed by a small business owner.
Below are some steps that could be done by SME(Small Medium Enterprise) to analyze the market :
1.    Provide secondary and or primary data (if necessary);
2.    Analyze Macro &Micro Economic data (e.g. Supply & Demand, GDP,Price change, Economic growth, Sales by sector/industries,interest rate, number of investment/divestment, I/O, CPI, Social analysis,etc.);
3.    Implement the marketing mix concept, which is consist of: Place, Price, Product,Promotion, People,Process, Physical Evidence and also Political & social situation to analyze global market situation);
4.    Analyze market trends,growth, market size, market share, market competition (e.g. SWOT analysis, B/c analysis,channel mapping identities of key channels, drivers of customers loyalty and satisfaction, brand perception, satisfaction levels, current competitor-channel relationship analysis, etc.),etc.;
5.    Determine market segment, market target, market forecast and market position;
6.    Formulating market strategy & also investigating the possibility of partnership/ collaboration(e.g. Profiling & SWOT analysis of potential partners, evaluating business partnership.)
7.    Combine those analysis with the SME's business plan/ business model analysis (e.g. Business description, Business process, Business strategy, Revenue model, Business expansion, Return of Investment, Financial analysis (Company History, Financial assumption, Cost/Benefit Analysis, Projected profit & Loss, Cash flow,Balance sheet & business Ratio,etc.).

Note as important :Overall analysis is should be based on 6W+1H (What, When, Where, Which, Who,Why and How)question.
International Marketing Research plan
International Marketing Research follows the same path as domestic research, but there are a few more problems that may arise.Customers in international markets may have very different customs, cultures,and expectations from the same company. In this case, secondary information must be collected from each separate country and then combined, or compared.This is time consuming and can be confusing. International Marketing Researchrelies more on primary data rather than secondary information. Gathering the primary data can be hindered by language, literacy and access to technology.